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BASF, Pantone Color Institute Partner

BASF, Pantone Color Institute Partner2019.01.25

In continued collaboration with the Pantone Color Institute, BASF has created a collection of plastic designs inspired by the Pantone Color of the Year 2019: PANTONE 16-1546, Living Coral. 


The new collection features a selection of Colors & Effects pigments that accentuate color, finish and design all while meeting versatile industry requirements.




“The new campaign ‘Performance beyond dazzling impressions’ demonstrates how our pigments enable performance in plastic designs,” said Meli Laurance, commercial industry manager for plastics at BASF.  “Drawing on the life-affirming and energizing shade of Living Coral, we were inspired to create a shade collection that first dazzles the consumer, and further, reliably and safely performs in the targeted applications.”


“Pantone Living Coral embodies our desire for playful expression and symbolizes our innate need for optimism and joyful pursuits," said Laurie Pressman, VP of the Pantone Color Institute. "Sociable and spirited, the engaging nature of this orange-based shade with a golden undertone, Pantone Living Coral welcomes and encourages lighthearted activity and the enjoyment of spending time with others and having fun.”

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